When writing a press release for an event, it is always best to do it in short and simple form. This is because of the fact that most news agencies or media outlets would want to get to the meat of your news quickly. It is best that you first give a teaser of what the release is about and then go into the meatier part of it. Here are some tips to keep in mind when writing a press release for an event.
The first part is always the introduction. In writing a press release for an event, the introduction should be brief without giving too much information. This allows the news agency or media outlet to grab the attention of readers instantly. The next part of writing a press release for an event is the second paragraph which is more or less a recap of what you have written in the first paragraph.
The third paragraph is best used for any details that pertain directly to the event. These details may include the logistics, guest list, schedule, location, venue, attendees, photographer and more. The fourth and fifth paragraphs should be used to create hype or pique the interest of readers further. This includes offering a discount or free tickets to the party, offering a limited number of discounted tickets for those who purchase five tickets, etc. These tips when writing a press release for an event would ensure your release is picked up by the media and given enough coverage to create maximum publicity.