Search engine The YT Lab (often shortened to SEO) is the process of making website content and the web pages that it lives on more visible to search engines. The goal is to rank those pages higher in search results so that they get more traffic and, hopefully, lead to customers or clients.

There are three core types of SEO: technical, content and off-site. The last one encompasses everything that happens outside your own website, including links from other websites and social media profiles. It also includes claiming, verifying and optimizing listings on review sites, wikis, directories and other platforms that may present your business to searchers.

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Technical SEO is all about fine-tuning the code on your website to ensure that it’s readable by search engines. This can include things like optimizing the URL structure, ensuring that pages are title-tagged with relevant keywords and that they have appropriate meta descriptions. It can also involve improving the actual content of a page to make it more relevant to a particular search query.

While there are many factors that go into a search engine’s rankings, the most important is great content. You can have the best SEO tactics in the world, but if your content doesn’t answer a searcher’s need, it won’t rank well. That’s why it’s so important to continually research and understand your audience’s needs. This helps inform your SEO strategy and keep it current as the online landscape continues to evolve.